uHelp

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About Us

We are a group of digital experts and business consultants, aiming to help others in these uncertain times. 

The COVID emergency gave us an opportunity to reflect how we can help people in need: people stuck at home, local shops losing business every day. So we designed a mobile app to facilitate home deliveries by volunteers and local shops through a very simple interface. 

All deliveries and transactions are contactless and cashless to ensure maximum safety for everyone.

Dario Cardile
Flavia Perricone
Matteo Manchi

Paolo Castelletti
Riccardo Bordoli
Matteo Balocco
Francesco Vetica
Katie Murray
Emilio Bordoli
Raffaele Boiano


Dario Cardile

eCommerce and digital marketing expert, with over two decades of experience, covering strategic roles in management consulting and global organizations such as Telefónica, Accenture, PayPal, Expedia and Groupon – where Dario has indeed played key roles in the areas of digital customer acquisition, online marketing, analytics, business development and strategy in such companies.

In 2009, after working experiences in Ireland, France, UK and Australia, Dario moved back to Italy to join Expedia and work for the growth of Venere.com, optimizing marketing activities and creating new business opportunities as Global Director of Destination Marketing, CRM and Analytics. Recently, he also has covered the position of Chief Marketing Innovation Officer in Bravofly Rumbo Group (now LastMinute), headed International SEM in Groupon and served as Chief Executive Officer at Formabilio.com.

As all-round digital strategist, Partner at Valdani Vicari & Associati, he has also been consulting with clients internationally on digital themes and online opportunities, while being advisor on a number of digital startups, President of Indigo AI, a leading innovative chatbot solution and in founding teams of startups in the travel and automotive sector.

Recently, Dario has been serving as General Manager, Hubzu in Growth at Altisource sarl – a global real estate business with HQ in Luxembourg, growing the two consumers-business Owners.com and Hubzu.com.

As subject matter expert in Digital Transformation and Digital Marketing, Dario is senior lecturer at Business School Sole24Ore and co-author of “Trasformazione Digitale. Strategie & Strumenti per le PMI di domani”, published in Oct 2017 by Egea.


Paolo Castelletti

Paolo is an executive with +20 years of experience in digital and e-commerce. He spent his career in several different digital industries for start-ups and large enterprises in Italy and abroad. His first experience in a digital company was in 1999 with Jobline, a Swedish online recruiting company then bought by Monster.com, where he was Online Marketing Manager.

In 2005 he was part of the launch of Monclick, an Italian online retailer, as Head of Marketing and Content. In 2012 joined Bravofly (today Lastminute.com) where he acted as Head of UX dealing with product and marketing.

In 2015 joined the just born online wealth management company Euclidea as Chief Marketing Officer, after a brief period in Replay Jeans as E-commerce Director.

Currently he’s working in Luxembourg as Head of Growth Marketing at Hubzu.com, leading US real estate online auction marketplace. He also co-founded Blue of a Kind in 2017, an Italian apparel company focused on upcycling  and sustainability, and since 2018 he’s been a lecturer at BusinessSchool24 teaching in  the Marketing and Communication Master.


Francesco Vetica

Francesco Vetica is the Head of Design and Partner at Fifth beat, a P2P Product Design agency.

After a BA in Industrial Design in Italy, while working in graphic design and multimedia studios, he then moved to London where he had a chance to collaborate with the best consultancy in the design industry. 

With more than 12 years of experiences in visual, interaction and user interface design with an human-centered approach, he had the chance to work with brands such: Sony Playstation, EE, Luxottica, Bupa, Vodafone, Three, Transport for London, Network Rail, Quiksilver Surfboards, Fastweb, WFP, Mediobanca and many mores.

Since 2016 he is lecturer of User Experience and Interaction Design at the Politecnico of Milan at the Master of PSSD and also Scientific Coordinator at the UI Design Master at Talent Garden Milan.

He used to be a professional swimmer, he’s in love with the sea and surf and he’s deeply inspired by photography.


Emillio Bordoli

Emilio Bordoli, economist (accountant) by profession, contemporary art lover by election.

Graduated in Cattolica in Milan, he lives and works between Como, Brianza and Rome. He always tries to combine passion, pragmatism and altruism in all his initiatives. His vast international experience focuses on business development, corporate governance and tax planning. He is the father of four children, a doctor, a pedagogist, a psychologist and a future biologist. He loves sports, international politics, theater and … coherent and sincere people.


Riccardo Bordoli

Ricardo specializes in governance and business development and managing intergenerational relationships within business family groups.

After earning his high school diploma, one year early, with full marks in all subjects, Riccardo immediately started working in his father’s office, while attending the evening course of Economics and Commerce at the Catholic University of Milan. After graduating and taking the state exam as a chartered accountant at the same university, He obtained his qualification for teaching in economic and legal subjects, while continuing to concentrate on practicing his profession.


Raffaele Boiano

Raffaele Boiano has been working with UX design and information architecture since 2006, the year in which his background in cultural anthropology and his skills as a geek developer managed to converge.

Founder in 2009 of the UX Book Club of Rome, vice president of Architecta, for the past 18 years he has been a consultant to the European Commission and has worked for venere.it, for the Venice Film Festival, for a network design company, for a banking group, for an open source company and for a pension fund.

In 2014 he founded Fifth Beat, a design company that designs products and services with and for people.

Since 2016 he is Adjunct Professor of User Experience Design at the School of Design of the Milan Polytechnic.

He was a key speaker at the European Information Architecture Summit, at the WIAD at the WUD. 

He loves rugby and funny job titles.


Flavia Perricone

Flavia is a sicilian journalist who moved to the north of Italy. She loves to tell beautiful and true stories to communicate the values of a brand. Graduated in Communication, she has a master’s degree in digital marketing and she is specialized in Copywriting and content marketing. Writing is what she does best in life, online and offline. She considers writing the best way to reach people, to empathize with them and excite them. With over 8 years of experience with newspapers and companies, she defines herself as a particularly ambitious, attentive, empathic and fierce person. 


Katie Murray

Katie is an experienced Digital Marketing Consultant with a demonstrated history of working in the Telecoms, Finance and Travel industry. Strong arts and design professional skilled in WordPress, Databases, Start-ups, BusinessIntelligence, and Integration. 

Katie began he career working as a Software Consultant for Multinational Organisations such as Vodafone, Nike, ABN Amro and Disney. Katie developed a love for discovering what makes different businesses tick and how best to help them with Technical solutions. She now works with Businesses to innovate and grow. 

Katie has a passion for food and cooking, and in her spare time is either making sourdough bread & experimenting with recipes, or out hiking, biking or kayaking around Lake Como and the beautiful mountains surrounding it. 


Matteo Manchi

Graduated in computer engineering and with a fullstack freelance background, Matteo is now co-founder & CEO of Impronta Advance, the digital division of the IMPRONTA group. Over the years it has created a team of professionals strongly focused on the quality of development and in the creation of valuable products. In his spare time he is speaker and teacher of frontend technologies and community leader of RomaJS, the Capitoline community on javascript technology.


Matteo Balocco

Trained in Humanities and now specializes as a front-end specialist.

In 2004 he won two Interactive Key Awards for the best front-end development with the websites of the Book Fair and NoMartiniNoParty.

In 2011 he published, for Apogeo, the first Italian manual of a web typography manual.

In 2013 he was among the creators and organizers of Kerning, the first international conference in Italy dedicated to typography for the web.

In 2013-14 in the Visual Design Thematic Commission of ADI Index.

From 2015-17 teacher at Istituto Marangoni.

From 2018 to today teacher at Raffles Milan.

From 2019 he is UX Tech Lead of Fifth Beat.

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A no profit service to help home deliveries by volunteers and local shops, in support of those in need.

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